With TV Everywhere, What Will Be New Focus?
Time Warner CEO, Jeff Bewkes, has been an early and consistent advocate of "TV Everywhere" combining multi platform distribution and authentication technology to offer viewers content wherever and however they want to view.
With content providers like ESPN promoting 3 screen engagement, and online and mobile screens becoming an increasingly key component of ad and marketing campaigns, Bewkes argues that the search and interface formats are the new focus and key to TV Everywhere's growth.
Convergence of distribution technologies has been a catch-phrase since the early 1980's when visionaries saw the potential of emerging computer based delivery and manipulation of information and its application to television. That vision is now here for everyone to see.
With content providers like ESPN promoting 3 screen engagement, and online and mobile screens becoming an increasingly key component of ad and marketing campaigns, Bewkes argues that the search and interface formats are the new focus and key to TV Everywhere's growth.
Convergence of distribution technologies has been a catch-phrase since the early 1980's when visionaries saw the potential of emerging computer based delivery and manipulation of information and its application to television. That vision is now here for everyone to see.
posted by Glenn Moss at 8:04 AM
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