ESPN: TV as King Amidst 3 Screen Court

As the interplay among technology, content and marketing innovations creates new integrated opportunities for traditional and digital media, ESPN is leading the "3 Screen" consumer reach. While the traditional ESPN-ABC cable/broadcast screen is still cited as "king", online and mobile have probably passed the Magna Carta stage and heading towards a constitutional monarchy.

The court is filled with advertisers and marketers seeking and seeing new opportunities, both backing and shaping this new age of content and consumer exploration.

Don't ignore the jester however; those asides and slightly acidic warnings about privacy are being listened to by Parliament and even among the excited public there are concerns mixed in with the anticipation of offerings and choices.