New Measure of New Media

The story of IMMI's new survey results on how consumers are consuming and accessing content show that new platforms, whether online or mobile, are increasingly becoming regular parts of our multimedia lives.

In relating these findings to the Comcast-NBCU proposed venture, the significance of amassing content for multi-platform distribution, promotion and branding is clear. With more consumers using more devices to access content, the power of leveraging brand and quantity, and adapt content o the specfic needs and strengths of individual platforms is key to the success not only of the Comcast-NBCU deal, but for any content owner/distributor.