Does Sports Streaming Success Show The Way?

The success of online streaming for sports content as described in the Broadcasting & Cable article, featuring MLB.com, CBS Sports.com and Hulu, shows how certain content can achieve strong audience and advertising combinations. The challeneg for non-sports content is to try and find ways to match the passion of the sports audience that be difficult to replicate.

The deals among rights holders may well become more dificult to achieve as well as digital media attracts more viewers and advertising possibilities.

Sports programming, perhaps the most attractive and costly (in terms of rights) content for bith broadcast and cable, can be seen as an example of how online and moble platforms can succeed as distribution platforms. But sports may, at least for a time, remain unique in its ability to "power" new media.