Tuesday, March 22, 2005

Media Giants: Time to Downsize

Good look at the marketplace forced moving more media comglomerates to consider redefining and refining their assets and focus and play to their strengths. In the kind of cyclical shifts seen before, the Macro and "synergistic" benefits of size and integration do not show during varying market dynamics impacting different media divisions.

Focusing on Viacom, NewsCorp, Liberty Media and Comcast, the article walks through the current problems and pressures and the ways each company has responded.

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