Comcast Recognizes Asian-American Demographic Strength

Comcast has seen the value in the Asian-American demo and Asian themed programming by deciding to cahnge multi-ethnic International Channel to all Asian "AZN".

Over the last 18 months while working with Asian-American start-ups, I learned about the diffusion of Asian culture and themes through American, and global, culture, including food, martial arts, design, fashion and music. Asian-Americans represent a high-income, new tech adoption and fast growing demographic.

When Comcast recognizes that dynamic and decides to go after it, its as good a confirmation in this business as you can find.