Challenges of Launching New Independent Channel--SiTV

SiTV founder celebrates hard won one year anniversary of launch. Acknowledging the realities of the difficulties, and that many of the warnings of failure come from established and dominant media companies, SiTV shows that if you know the market you are trying to reach and you have the passion in your belief, those are two key foundations for success. While convincing investors and distributors that your idea is sound enough to merit money and bandwidth is not for the faint of heart, the market needs new voices that truly are new and can add to the program chorus. If we come to a time when only media giants can launch a new channel, content creativity and diversity will diminish and another piece of the American dream is placed disappears.