Strength of Specialty Programming on VOD

Comcast VOD chief speaks to growing popularity of certain VOD product...as Comcast is both the biggest MSO and biggest advocate of VOD, the focus on thematic programs like dating, fitness and other niche product indicates how Comcast is thinking when new program ideas are presented....when the giant speaks, its good for programmers to listen because the direction and clues of intent and negotiating push...the economics for programmers still need to be there to support distinct program production and that issue remains the main point of contention...if Comcast is still averse to paying license fees, even for VOD only programming, then advertising splis and efforts need to be a key deal point...