Newspapers Struggle With Onlines Success

The increasing readership on online versions of newspapers is impacting the circulation and readership--and so ad revenue-- of the paper versions. With most online versions being free, it is difficult to cahnge to a subscritpion model but newspaper publishers may feel compelled to lose some online readers and, perhaps, get them back to the paper versions. Of course, unless there is great loyalty to and interest in the newspaper's presentation of the news, online users may simply move onto other online news sources and so the newspaper loses on both ends.