SONY's Stringer Theory

The continuing new media holy grail of merging content and technology is the challenge for Howard Stringer a he takes over top spot at SONY...in truth, its always about content...

Delivering something of interest and value to a mobile/on-emand/broadband society remains the real challenge...even new adapters will experiment with almost anything but if the content doesn't inform or entertain, the technoilogy can't transform it simply by playing with bits and bytes and new ways....