More Ad Dollars Flowing to New Media

The advertiser recognition that new media and multiple platforms are for real continues...with more viewer/consumers spending time online, with on demand, self-scheduling their tv week, and even accessing info on cell phones, there is no mass media anymore but an aggregation of different portals into people's homes and interests...

Offering clusters of desired demographics is more valued than simple numbers....broadcast will certainly survive but its glory days of almost total dominance now are part of America's mythic "golden age"...