More on How TiVO/DVR Technology Changes TV Viewing & Ads

As this story continues to get play and acknowledgment in mainstream general press, the reality of what TiVO's technology (however and by whomever provided) means for tv ratings measurements, ad-skipping, and marketing....these issues have been, and will continue to be, debated in the trades...the growing appearance of these core questions in media like the LA Times and other major urban/national papers shows that the changing culture of how television is viewed and used presents real-world challenge and opportunity for programmers....