Volkswagon and NBC in Branding Deal

Expect to see L&O detectives buying new Jettas, Joey getting a Passat from the studio and a new Sci-Fi series set in a "Mad Max" type setting, called, "Drivers Wanted".

In a time when advertisers are worried about how to keep connected through all the DVRing and multimedia choices, I would expect to see more of these kinds of deals, at least until the next study showing that the consumer/viewer results aren't as robust as predicted..