Multiple Platforms A Must for Content Owners

You don't need a weatherman to know which way the wind blows, and you don't need Price Waterhouse to confirm what you already know.

As more articles (including one by yours truly) cite, in the digital/DVR/broadband/self-scheduling world, content providers need to develop programming that can reach across platforms and into homes and lives through as many wired and wireless means as possible.

No program supplier or network can hope to establish and maintain brand or relationships with audience and advertisers unless content production and acquisition includes specific product for as many media platforms as possible. Its what MSOs expect content providers to walk through the door with this knowledge in hand and in plan.