Ads Made Just For You

The technology that allows ads to be targeted for specific regions and consumers is here. The questions remain as to how cable operators and ad agencies can work together to really make this happen, but it is one key way that advertising can adapt to a market where more and more channels appear and fewer but more specific demographic audiences watch; not to mention the concerns over ad-skipping from DVR and TiVO services.

Having one ad produced in several versions for distribution to different geographic areas offers advertisers a means to better market a product or service to differentiated but desired viewer groups. In time expect to see more of this and check with your friends in idfferent parts of the country and compare notes on how each of you were sold.