USA: Time For a Make Over

One of the first and now most widely distributed general entertainment cable channels, USA Network, announces a new branding effort. Every channel, from time to time, needs to look at the marketplace and competition, and decide if it should rethink itself, or at least its "look and feel" to the viewer. Now that its owned by NBC, USA Network has more resources to retool. Other widely distributed general entertainment nets like TNN and TNT have transformed themselves into places that know drama or comedy; in an increasingly crowded market, refining and sharpening your brand becomes more important.

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