The business of America is the sell, the pitch, the enticement, the promise..

TiVO finds a way to offer ad skipping while incorporating pop-ups of logos and links to brand sites and if viewer clicks on, that choice gets downloaded to advertiser and viewer gets DR mail and marketers add to database....

Some viewers will feel OK,some will see it as a betrayal of a skipping commercial-free experience..but it still takes money to produce and deliver content and until the communal utopia we all dream of comes to pass, that is a hard fact to get around...

http://www.latimes.com/business/la-et-tivo17nov17,0,3236496.story?coll=la-home-headlines