Video-On-Demand: A Long Way To Grow
Hearing from Rainbow's Josh Sapan (MagRack) on VOD is worth the time because he is one of the few who really knows and works this new programming model
The emphasis on the unknown and evolutionary possibilities and requirement of unique content and innovative marketing are all right on and key to making VOD become something other than a niftier technological way to record repurposed or time shifted content. If VOD is to grow and develop its own identity worth paying for, it needs to offer something worth paying for. Becasue someone has to pay for new content, and one way or another, its going to be the subscriber,
http://www.multichannel.com/article/CA480246.html?display=Opinion&referral=SUPP
The emphasis on the unknown and evolutionary possibilities and requirement of unique content and innovative marketing are all right on and key to making VOD become something other than a niftier technological way to record repurposed or time shifted content. If VOD is to grow and develop its own identity worth paying for, it needs to offer something worth paying for. Becasue someone has to pay for new content, and one way or another, its going to be the subscriber,
http://www.multichannel.com/article/CA480246.html?display=Opinion&referral=SUPP
posted by Glenn Moss at 5:24 PM
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