Inevitable Joining of Ads and VOD

The stories and news keep coming on how, seemingly inevitably, advertising will find a way to work with and within VOD/DVR services...

The early expectations of some kind of "pure ad-skipping" will likely evolve into some means to skip but not completely avoid pop-ups, banners, links...ads.

The simple and strong marketplace need to find a way to economically sustain programming creation and distribution to most tv homes will find such tests and experiments continuing and maturing...