Licensing "American Chopper"

Article on the licensing possibilities generated by Discovery's "American Chopper"..with both Discovery and the show's talent having separate deals, there could be some backwash that forces the chopper down, but this does show how a hit show with some passionate followers can create new revenue streams for a while..

http://www.washingtonpost.com/wp-dyn/articles/A18879-2004Nov28.html